Top Five 2005 Super Bowl Commercials

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I simply have to weigh in on my favorite Super Bowl commercials from tonight. Overall, there were a few great commercials and plenty of fodder. I would have to say that this year's selection did not live up to many of the past years' ads. I can remember years where most of these top five selections wouldn't have even made it to the Honorable Mention section! Still, you take what you can get. If the ad title has a link, you can click it to watch the video. You may also view many ads at USA Today by clicking on the AdMeter tab. (The page doesn't work in Firefox, blame USA Today!) Thanks to The Irish Trojan's Blog for that extra link.

Here are the five best commercials in my opinion. I'll start with my favorite of favorites and work from there:

  1. FedEx / Kinko's, 10 Keys to the Best Super Bowl Commercial (2nd link): From celebrities to animals to attractive girls, FedEx really does a great job of poking fun at the stereotypical Super Bowl advertisement.
  2. Ameriquest, Don't Judge: You're Being Robbed (2nd link): These silly hands-free cellphone kits cause problems for an unsuspecting convenience store shopper.
  3. Bud Light, Parachuting (2nd link): This typical comic Bud Light ad does not disappoint. Bud ads like this are great because they can easily be talked about around the water cooler the next day, and they usually are.
  4. Anheuser-Busch, Thanks (2nd and 3rd links): Everyone in an airport terminal stand and applaud American soldiers arriving back in the States. Very simple, very classy, very touching.
  5. Olympus, New Groove Machine (2nd link): Some interesting CGI in this commercial has people dancing in a weird fashion. Not exactly Monkey-Matrix moves, but just as cool. I haven't seen any CGI this much fun since the recent HP Photo commercials.

Five more commercials earning honorable mention (in no particular order, this time):

  • McDonald's, Lincoln Fry (2nd link): This commercial pokes fun at all those people who find objects of food that look like things or people.
  • Anheuser Busch, While You Were Out (2nd link): Another good Bud Light commercial. Two guys use their cameraphone to try to harass a buddy who had turned down tickets for the big game.
  • Emerald of California, The Truth: A father lies to his daughter about Santa and the Easter Bunny (being fake) so he can avoid sharing his food.
  • Ameriquest, Don't Judge: Cat (2nd link): Another Ameriquest "Don't Judge" commercial. This time the confusion comes from a pesky cat bothering a husband's dinner preparations.
  • GoDaddy.com, FCC Panel: A buxom girl in a skimpy shirt tries to pass her commercial by the FCC decency panel. Here is a link for the slightly different banned version. In fact, here's two minutes of the full hearing coverage.

Dishonorable mention grand prize goes out to Cosentino USA's "I am Diana Pearl" spot featuring Ditka, Rodman, Perry, and McMahon. I'll never get that 30 seconds back again. As if the commercial wasn't sad and boring enough, not only did we have to hear celebrities repeating "I am Diana Pearl," but you only hear three of them repeating it over and over and over. Runners-up are all of Fox's promos for 24, The Simple Life, and whatever else. We know you have other shows. We don't care. We want you to rake in the additional money and give us more content! If nothing else, at least make the promos worthy of the Super Bowl, and not the exact same clips that we see at 2 am. Second runner-up dishonorable mention goes to Cialis. Yes, I really needed to hear about yet another erectile disfunction product. The commercial was made interesting only by the phrase "Erections lasting longer than four hours, though rare . . . "

Related posts:

  1. Top 2006 Super Bowl Commercials
  2. Super Bowl Commercial: Nationwide Insurance - Fabio
  3. The Hiatus Is Over
  4. Video Vednesday: More Dasani Commercials
  5. Super Bowl Commercial: Disney - Practicing

2 Responses to “Top Five 2005 Super Bowl Commercials”

  1. Gravatar Icon michael Says:

    An ad that didn't make your list but caught my attention was the inaction hero spot for Degree deodorant. I thought it was rather clever, but I was suprised to see it attached to a deodorant. Any thoughts?

  2. Gravatar Icon Novac Says:

    Yeah, if I gave out 10 honorable mentions instead of just five, that spot probably whould have been selected. I enjoyed the "Inaction Hero" concept and the grown man sitting in the shopping cart, but I felt like the commercial ran out of steam halfway through.

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