Burger King's Weird, Wild Ad
"Fantasy Ranch"
There's a bit of discussion out there regarding Burger King's new ad, "Fantasy Ranch."
Despite all the discussion, no one seems to know what to make of this ad. Watch the full commercial and judge for yourself.
Personally, I love it, and I'll tell you why.
- First, the song uses the tune from Harry "Haywire Mac" McClintock's "Big Rock Candy Mountain," which I immediately recognized from the soundtrack. This song is so addictive, it's unbelievable. Without this song, the commercial doesn't have much behind it.
- Hootie's Darius Rucker sings this addictive song. Get a pop rocker to sing an old western. It works every time.
- Subservient Chicken! W00t! The subservient chicken has a cameo in this commercial. (If you don't know who SC is, he's the big chicken in the commercial. D'oh!) Crispin Porter + Bogusky is the agency behind this commercial, and they also are the ones who headed up the SubservientChicken.com site. If you haven't ever checked that out, drop what you're doing, go there, experience Subservient Chicken, and then come back and finish reading.
- Subtle double entendres punctuate the song. Most people won't catch these as they mindlessly watch. For instance, lines sung with models on the screen are "the breasts grow on trees" and "there's a train of ladies with a nice caboose." Dirty as it may be, that's wit you just don't get often in today's culture.
Clearly, commercials like this are not aimed at pleasing everyone. Many people will form a love/hate relationship with the commercial, and many others will hate it wholeheartedly. I can accept that. The commercial still rules!
Just a quick note: One thing I categorically hate, however, is that King in the weird-looking mask. Appearing at a Kings game as their mascot? Acceptable. Appearing in a Burger King commercial? Nauseating.
Update: I just stumbled on The Impulsive Buy's article on this commercial. If you've never been to the site, check it out. It's good times.
This entry was posted
on Wednesday, March 16th, 2005 at 10:30 by Novac and is filed under All, Commercials, Food, Television.
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March 16th, 2005 at 12:01
Ah…that was the subservient Chicken. I din't catch that. I knew that chicken looked familiar.
The commercials loaded with sexual innuendo. The milk maids licking the cream erotically, etc. Very unusual for a TV commercial.
March 16th, 2005 at 13:47
That King is scary. His head is too large for his body…much like that girl who hosts E! News Live. The Subservient Chicken was a stroke of marketing brilliance.
March 25th, 2005 at 00:30
This commercial rules. Totally addictive. The blonde Jenna Jameson look-a-like is a nice touch.