Video Vednesday: OK Go - Here It Goes

Here's a pretty cool video by a band named OK Go. The song is "Here It Goes," and the theme is treadmills.

Keep in mind that the video is by the band and is not a fan movie. At first, I was worried that four guys working in a fitness club or fitness equipment store had way too much time on their hands. As it turns out, it's four guys working in a band that have way too much time on their hands.

The video's online popularity is booming as the YouTube video has been viewed over 1.8M times thus far. It's now on VH1's Top 20 Countdown, too.

Two thoughts going through my mind throughout the video are:

  • Who ever thought about choreographing a treadmill dance?
  • How many injuries and face plants occurred during the practices for this video?

Nonetheless, this music video uses up less money and personal time than most of the videos you see on MTV and VH1.

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One Response to “Video Vednesday: OK Go - Here It Goes”

  1. Gravatar Icon Jono Says:

    It's also the first good song they've released since their debut, however long ago that was, 2003 over here I think, perhaps earlier elsewhere… yes.

    They seem to be typecast as "that dancing band" lately though, rather than "that band who did that great song once".

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