Wal-Mart: Black Friday Strategy 2.0
Wal-Mart has changed the face of Black Friday.
After GottaDeal broke with Wal-Mart's BF ad extremely early last year, Wal-Mart has cracked down on the entire Black Friday leaks and changed their strategy regarding deals.
According to a CNNMoney story, Wal-Mart will add even more deals in addition to what is listed in their circular by posting another set of deals on walmart.com Thanksgiving Day.
Thus, Wal-Mart has given up hope of keeping their physical advertisements off of the internet until they are officially released. One has to wonder how many retailers might follow Wal-Mart's lead next year. Heck, I wouldn't be surprised if some stores post additional deals to try and match the deals advertised by rival stores. That way, they can add new deals on more of a last-minute basis and still look like they're not trailing Wal-Mart in the Black Friday world.
This entry was posted
on Thursday, November 16th, 2006 at 15:03 by Novac and is filed under All, Black Friday, Holidays.
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