NBC's Green Week Disappoints

10 November 2007

Just when you thought network TV was about as low as it could get, Hollywood's ineffective and misdirected attempts to push environmental issues this week brought network television to a new low.

NBC celebrated "Green Week" this week. It was one of the oddest campaigns or ratings stunts of television history, all under the motto "Green is Universal" — perhaps a reference to NBC Universal, the company that owns NBC, Universal Studios, and other media companies.

Probably the only successful change is that NBC's "The More You Know" PSAs were environmentally focused. They are, after all, PSAs, so they can easily fit the theme. Granted, the environmental topics pale in comparison to the standard TMYK themes of domestic violence and drug use, but that's no matter.

The worst of Green Week is that NBC has directed their shows to adopt an environmental theme in this week's episode. What this accomplishes is that each show on NBC suddenly creates an awkward, contrived environmental situation. These environmental themes have been shoved into this week's episode, regardless of the episode's plot or the show's season-long plot arc.

  • ER — The ER experiences a blackout after an unseasonably hot Chicago Day. Sam spends some time with a conservationist doing an energy usage study on County General and Morris has a run in with door of a Hummer.
  • Heroes — The Heroes logo turns green — literally — for the week.
  • Life — Charlie randomly decides to purchase a solar farm because of a dream he had.
  • My Name Is Earl — The Warden instructs Earl to toss in some environmental teachings into their "scared straight" program.


The silly theme only thrives in silly, random shows that enjoy being silly, random shows like Scrubs and Deal or No Deal. One of the worst examples is My Name Is Earl: The warden randomly orders that Earl insert an environmental theme into their "scared straight" program for young children. Furthermore, the awkward, forced moments degrade the episodes' content and don't do much to increase awareness of any sort. These are theme's we've heard for the past 15 years. I'd expect environmental snippets like this in a children's program, perhaps, but not in programming geared toward adults.

I'd love to see the writers of any show stand up against this theme — not the environmentalism theme, mind you, but the NBC-mandated "Green Week" theme. No wonder the writers are on strike this week.

TV Envy also has a great article on NBC's Green Week this that delves into the subject that is worth the read.

 

Video Vednesday: Power Blackouts

12 July 2006

The Power Workers’ Union (an Ontario-based organization) started the "A Better Energy Plan" campaign this summer to warn the public that if coal was removed as a source of power, blackouts would become commonplace.

The campaign included three commercials: "Stoplights," "Elevator," and "Pub."

The commercials aren't really astounding or anything, but "Stoplights" cracks me up every time I see it. "Elevator" really gets the point across, too.

Keep in mind that if you don't find these as entertaining as I did, there's no refunds on the time you wasted.

 

No Wind Turbines?

29 August 2005

WindmillsWindmills

As I was driving around through farmland and hilly landscape today, I noticed a strip of about a mile with several yellow "No Wind Turbines" signs posted in some lawns. The signs also had a web address for "Save Upstate New York," a self-described "concerned citizens' group."

Personally, I enjoy windmills of all sorts. Granted, the power-generating windmills are more practical than aesthetic, but it still seems visually pleasing to me.

The only people who I could imagine disliking wind power are corporations providing alternate sources of power and Don Quixote.

Oh, and lest we forget the typical NIMBYs ("Not In My BackYard"-ers) that crop up over any such issues. The reason that this issue has become so overblown is because one of the NIMBYs down in the Chautauqua Lake area happens to be ever-unsuccessful gubernatorial candidate Thomas Golisano. He has more than enough money to throw around, giving lousy signs to hapless folks so that he doesn't have to have windmills in his area.

For additional information, read the (northeastern NY paper) Press Republican's article "Wind-farm opponents step up efforts." Irreverent Buffalonian magazine The Beast also has an insightful article titled "A Mighty Wind: Wind Power Threatens Corporate Bottom Line."

If you have read my blog for any period of time, you'll know that I am categorized on the right half of the political spectrum on most issues. The articles I have read finger the Republicans for being corporate jerks and not wanting the windmills to drain any revenue from the oil companies. Oddly enough, however, most of the arguments against wind turbines are environmental and ecological in nature: Soil erosion, bird and bat collisions, noise pollution, ice throw, flashing red lights (plane warning lights), and the deadly "shadow flicker."

They argue that birds and bats have collisions with structures, turbine blades and wires causing death or injury. This is hyperbolic, but even if it weren't we really need to make sure we keep all the bats alive. They are endangered, and we need all the bats we can get!

They also use the Liberal tactic of class envy by noting that "wind power is made financially viable and–in the short term–highly profitable for wind developers through multiple tax incentives." Yeah, let's protest wind power because wind developers might make some money! No one should make money!

Another crazy item is that windmills will have a negative impact on tourism. Ever hear anyone say "My family had planned on vacationing in ______, but then we realized that they had windmills there now, and it's just not the same." Anyone?

For more wind power information, feel free to check out windpower.org

 

Basking in the Glo of Gloria (Steinem)

17 June 2005

Gloria's NutsGloria's Nuts (Pun intended)

Melody Berger reported her (intentional) encounter with Gloria Steinem in an article in The F-Word Ezine. In it, she not only fawns over Steinem the entire time, but even after the interview, she admits that "The two hours we spent chatting over coffee comprised, quite easily, one of the most amazing highlights of my entire life. Basking in the aura of "Glo" was such an intensely inspirational experience." Yikes.

Here's one particularly confusing section of the interview:

Melody: When I saw the picture, the famous picture of him, with a bunch of other white guys, gleefully signing away our rights as women [with the Partial Birth Abortion Ban]… all I could think was, "ok, how is that not just pure evil?"
Gloria: Well, you know, there is certainly evil effect. There are certainly going to be millions of women and a lot of men who simply are not alive because he's in the White House. There are going to be whole species of animals, and living things, and plants that are not alive anymore, and will never come back, because: he killed them. So, that's an evil impact. I don't think it's inevitable. He wasn't born that way.

So, class, what have we learned today? There will be "millions of women and a lot of men who simply are not alive" because we can no longer kill as many of them before they are born? In order to avoid conflicting lessons, we will not be teaching Statistics, Formal Logic, or Ethics today.

 

Not Paying Enough For Airfare?

16 June 2005

Money FliesMoney Flies

This alarming news arose a couple days ago and caught my attention. The G8 decided to consider imposing a levy on airline tickets to finance extra aid for African nations. This came shortly after G8 agreed to forgive the debts of poor countries. This seems to happen every few years, and it makes me wonder why countries keep loaning them money. Perhaps it's the thought of "If we gave you the money, we wouldn't get to forgive your debts later and look so overwhelmingly compassionate."

You don't have to go far to find people confused about this move. One of my favorite quotes on the matter is that it's "hard to see why aid for small business in Mozambique should be funded in part by a family travelling from Glasgow to Malaga for a holiday." A spokesman for easyJet said that "There would be no side-benefit for the environment as the tax would not give any incentive on people to alter their behaviour."

Not to fear, though, if you're American. U.S. Treasury Secretary John Snow made clear that Washington has opposed this in the past and that our position had not changed. Ron Paul (R - TX) brought forth House Amendment H.AMDT.271:

An amendment numbered 10 printed in the Congressional Record to prohibit any of the funds in the Act from being used by the U.N. to develop or publicize any proposal concerning taxation or fees on any United States person to rause [sic] revenue for the U.N. or any of its specialized or affiliated agencies.

Read more about the levy at Reuters AlertNet and also about Paul's amendment at The Sierra Times.

As if there weren't enough reasons to object to this silly idea, you should know that the two primary supporters of this levy are France and Germany. I know . . . I was shocked to find out, too.